Verbatim export with full metadata.
Every theme view exports as CSV with SKU, channel, date, star rating, sentiment score, retailer attribution, and reviewer type. Drop into Excel, into a research deck, or into your team's preferred research tool.
Software · 06 · Insights
Customer insights software for consumer brands.
A working tool, not a demo platform. Export verbatims, push themes to Snowflake, query feedback from Cursor — Indellia is customer insights software that fits the way insights teams actually deliver.
The short answer
Customer insights software is the working toolkit insights teams use to deliver — not just to analyze. Indellia is customer insights software for consumer brands: CSV export of verbatims with full metadata, Snowflake pushback for downstream BI integration (Mid-Market), the Indellia MCP Server for querying feedback from Claude and Cursor, and weekly digests that fit existing reporting cadences. The deliverable matters as much as the dashboard.
The category
Customer insights software vs platform — the distinction.
"Software" implies a working tool inside a stack. "Platform" implies a system other systems rely on. Both apply to Indellia, but the emphasis differs.
Customer insights software emphasizes:
- Deliverable workflow — what comes out of the system that the insights team hands to stakeholders.
- Export and integration — verbatims, themes, and analyses moving into briefs, decks, and downstream tools.
- Cadence fit — weekly digests, monthly reports, board-prep exports that fit the rhythm the team already runs.
Customer insights platform (covered on the platform page) emphasizes the always-on, ad-hoc Q&A surface. Same product, different lenses.
What makes Indellia different
Built for the deliverable, not just the dashboard.
Snowflake pushback (Mid-Market).
Themes, sentiment scores, and per-record analysis write back to your Snowflake account on a schedule you control. From there, your data team queries in SQL, builds dbt models, and ships custom analyses through your normal BI stack.
MCP for insights workflows.
The Indellia MCP Server makes feedback queryable from Claude, ChatGPT, and Cursor. Insights analysts who write briefs in Cursor can pull cited verbatims inline. PMs in Claude Desktop can ask cross-SKU questions without switching tabs.
Weekly digests that fit your cadence.
Configurable per-user weekly digests for stakeholders who don't want to log in. Three to five highest-signal items, delivered Monday morning by default. Cadence and channel mix per recipient.
Inside Indellia
The agents and outputs that make the deliverable.
Agents driving deliverables
- Theme Agent Shipped — themes ready for export.
- SKU Agent Shipped — granular slicing for stakeholder briefs.
- indelliaGPT™ Shipped — cited briefs in seconds.
- Anomaly Agent Shipped — proactive content for digests.
- Indellia MCP Server Shipped — cross-tool integration.
Deliverable outputs
- CSV verbatim exports with full metadata
- Theme + sentiment time-series CSV
- Snowflake pushback (Mid-Market)
- MCP queries from Claude / ChatGPT / Cursor
- Weekly stakeholder digests (email)
- Anomaly alerts (Slack, email)
Integrations
What feeds the deliverables.
Retail review channels
Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Home Depot, Bazaarvoice retailer pages.
Help-desk & ticketing
Zendesk, Intercom, Freshdesk, Gorgias, Gladly, Kustomer, Front.
Surveys, returns, calls
Typeform, SurveyMonkey, Qualtrics. Loop, Narvar, AfterShip. Grain, Gong, Twilio.
Warehouse, commerce, CDP
Snowflake (read + Mid-Market pushback). Shopify. Segment.
Pricing
Two prices. Both flat.
- SME — $495/month. Teams under 100 employees. Every shipped agent. Unlimited users.
- Mid-Market — $1,995/month. Teams 100+ employees. SSO, Snowflake pushback, dedicated CSM.
Who else to consider
Honest alternatives.
- Indellia vs Thematic — strong for insights teams who want human-in-the-loop theme editing.
- Indellia vs Enterpret — strong for SaaS insights teams with dedicated data engineering.
- Indellia vs Yogi — closest CPG-focused insights software.
When Indellia is the wrong fit
If your insights software requirement is "must include a respondent panel," look at Qualtrics direct.
Indellia ingests survey data — it doesn't run surveys for you, and it doesn't include a respondent panel. If your team's primary insights workflow is panel-sourced quantitative research, a survey-first platform with a panel partnership is the better core. Many insights teams run both: Qualtrics for designed instruments, Indellia for the unstructured corpus around them.
FAQ
Frequently asked questions
What is customer insights software?
Customer insights software is the working toolkit insights teams use to deliver insights to stakeholders — not just to analyze data. The "software" framing emphasizes the deliverable workflow: what comes out of the system, how it integrates with downstream tools, and how it fits the cadence the team already runs.
Can we export themes and sentiment as time-series data?
Yes — every theme view exports as a CSV time series with daily granularity by default (configurable to weekly or monthly). Mid-Market also includes Snowflake pushback so the time series writes back to your warehouse on a schedule you set, ready for downstream dbt models or BI dashboards.
How does the MCP Server fit into an insights workflow?
The MCP Server lets insights analysts query feedback directly from Claude, ChatGPT, and Cursor. Practical example: an analyst writing a brief in Cursor can pull a cited list of verbatims for a specific theme, drop them inline, and keep working without leaving the editor. See the MCP for voice of customer guide.
Can stakeholders self-serve weekly digests?
Yes. Stakeholders subscribe to weekly digests configured by the insights team — per SKU, per theme, per channel. Each stakeholder's digest is personalized and delivered Monday morning by default. Cadence and channel (email, Slack) are configurable per user.
How does Indellia compare to Looker or Tableau for insights teams?
Looker and Tableau are general BI tools — extremely capable but they require you to build the data model, write the SQL, and own the maintenance. Indellia is purpose-built for product feedback with the data model, themes, and analyses pre-built. Many teams use both: Indellia for the feedback-specific work, Looker/Tableau for cross-domain BI that joins feedback intelligence with other data via Snowflake pushback.
Ask Indellia
Have a specific question?
Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.
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