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Software · 05 · Insights

Customer insights platform for consumer brands.

Ask indelliaGPT the question your stakeholder just asked and get a cited answer in seconds — not the two-week project it would otherwise be.

The short answer

A customer insights platform is the system insights teams use to centralize, analyze, and answer questions about customer feedback. Indellia is a customer insights platform for consumer brands — built around indelliaGPT as the primary surface for ad-hoc exploration. Insights teams ask natural-language questions about reviews, tickets, returns, and surveys; indelliaGPT answers with citations to the underlying records. No invented metrics. No hallucinated quotes.

The category

What a customer insights platform actually does.

"Customer insights platform" gets used loosely. The narrower, more useful definition: a system that lets insights teams move fast.

Faster means three things:

  • Faster to a centralized picture — every channel ingested, every record linked to a SKU, one workspace to query.
  • Faster to an answer — natural-language Q&A with citations, instead of writing SQL or building a new dashboard for every stakeholder question.
  • Faster to a shipped insight — exportable verbatims, dashboards stakeholders can read on their own, and a daily digest that surfaces what matters before they ask.

Indellia is a customer insights platform that prioritizes the second of those — the speed-to-answer — because that's the bottleneck most insights teams hit.

What makes Indellia different

indelliaGPT as the primary surface.

Cited answers, not generated ones.

indelliaGPT uses deterministic retrieval to find the source reviews, then a language model to summarize. Every claim cites the underlying records. No fictional quotes. No invented numbers. See LLM hallucination for the architecture rationale.

Ad-hoc exec questions answered in seconds.

"What are the top 5 reasons we're losing on Amazon to [competitor]?" Get a cited answer with 20+ verbatims. Drop them into the Insights brief.

SKU-level by default.

Every answer can be sliced per SKU, per channel, per time period. The SKU Agent handles the linking; the insights team handles the question.

Stakeholder self-serve.

Both pricing tiers include unlimited users. Product, CX, and Marketing stakeholders can ask their own questions in the Indellia web app or via the MCP Server in Claude / ChatGPT — without putting it on the Insights backlog.

Inside Indellia

The agents driving insights workflows.

Insights agents

  • indelliaGPT Shipped — primary insights surface.
  • Theme Agent Shipped — themes for category sizing.
  • SKU Agent Shipped — granular slicing.
  • Anomaly Agent Shipped — proactive surfacing.
  • Indellia MCP Server Shipped — query insights from AI tools.

Insights outputs

  • Cited Q&A answers
  • Verbatim CSV export
  • Custom dashboards per stakeholder
  • Weekly insights digest (email)
  • Snowflake pushback for downstream analysis (Mid-Market)
Integrations

What feeds the insights.

Retail review channels

Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Home Depot, Bazaarvoice retailer pages.

Help-desk & ticketing

Zendesk, Intercom, Freshdesk, Gorgias, Gladly, Kustomer, Front.

Surveys, returns, calls

Typeform, SurveyMonkey, Qualtrics. Loop, Narvar, AfterShip. Grain, Gong, Twilio.

Warehouse + commerce

Snowflake (read + Mid-Market pushback). Shopify. Segment.

Pricing

Two prices. Both flat.

  • SME — $495/month. Teams under 100 employees. Every shipped agent. Unlimited users.
  • Mid-Market — $1,995/month. Teams 100+ employees. SSO, Snowflake pushback, dedicated CSM.

See full pricing details →

Who else to consider

Honest alternatives.

When Indellia is the wrong fit

If your insights team primarily runs structured surveys with custom panels, look at Qualtrics or SurveyMonkey direct.

Indellia is a customer insights platform built on unstructured feedback (reviews, tickets, returns) plus read-only survey data. If your insights work is overwhelmingly designed-survey-driven with custom panel sourcing, a survey-first platform is the better core. Many insights teams run both — Qualtrics for designed instruments, Indellia for the unstructured corpus around them.

FAQ

Frequently asked questions

What is a customer insights platform?

A customer insights platform is the system insights teams use to centralize, analyze, and answer questions about customer feedback — across reviews, tickets, surveys, returns, and other sources. The narrower, more useful definition is "a system that lets insights teams move fast" — fast to a centralized picture, fast to a cited answer, fast to a shipped insight that stakeholders can read.

How does indelliaGPT answer ad-hoc questions?

indelliaGPT uses deterministic retrieval to find the source reviews, tickets, or returns relevant to your question, then summarizes the findings with citations to each source record. You can drill into any cited record with one click. No invented quotes. No made-up metrics. Every claim points to evidence.

Can stakeholders use Indellia without my insights team in the loop?

Yes — and that's the point. Both pricing tiers include unlimited users. Product Managers, CX leads, and Marketing stakeholders can ask their own questions in the Indellia web app or query feedback from Claude / ChatGPT via the MCP Server. Most insights teams report a meaningful drop in ad-hoc data-pull requests after the first month.

How does Indellia handle structured survey data?

Indellia ingests Typeform, SurveyMonkey, and Qualtrics responses in read-only mode. Open-text responses are themed alongside reviews and tickets; structured fields are available for slicing. Indellia doesn't run surveys for you — your survey platform stays where it is, and Indellia adds the unstructured corpus around it.

Can we export verbatims for a research deck?

Yes — verbatims are exportable as CSV from any theme or query view, with metadata (SKU, channel, date, star rating, sentiment, retailer). Mid-Market includes Snowflake pushback for warehouse-side querying if you want a more programmatic workflow.

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Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.

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