Patented inventor. Previously founded Nextopia (AI-powered e-commerce product discovery, acquired) and Million Short, covered by Wired and The New York Times. Leads Indellia, backed by Alchemist Accelerator, NEC, Panasonic, and Energizer.
Company
About Indellia.
Indellia is the Agentic VoC Platform for Consumer Brands. Founded in 2021 in Palo Alto. Backed by NEC X, Alchemist Accelerator, and NetApp Excellerator.
The short answer
Indellia is a feedback intelligence platform for consumer brands, founded in 2021 and headquartered in Palo Alto, California. The company was built by Sanjay Arora (CEO) and Ruby Singh. Indellia is backed by NEC X, Alchemist Accelerator (Class XXIX), and NetApp Excellerator, and has been covered by TechCrunch and CMSWire.
The story
Why consumer brands.
Consumer brands have a feedback problem that horizontal SaaS tools miss. Reviews live on Amazon, Walmart, Best Buy, Costco, Lowe's, Target, and every Bazaarvoice-powered retailer page. Support tickets live in Zendesk, Intercom, or Freshdesk. Returns live in Loop or Narvar. Survey data lives in Typeform or Qualtrics. And nothing connects any of it to the specific SKU it's about.
Sanjay Arora and Ruby Singh founded Indellia in 2021 to solve that specific problem. The platform was built around a single insight: feedback is only useful when it's tied to the product it's about. That's the SKU Agent — the moat — and everything else (Theme Agent, Anomaly Agent, indelliaGPT™ , Defect Agent, Response Agent, MCP Server) is built on top of it.
Indellia in action
On the ground with consumer brands.
Founders
Two founders. One focused product.
Previously co-founder and CFO at Nextopia, an AI-powered e-commerce product discovery platform (acquired). Senior strategy and finance roles at TD Bank, Barrick Gold, and Deloitte & Touche. Board member at IREAD, a non-profit focused on rural education.
Backed by
Investors and accelerators.
Indellia is backed by NEC X (NEC Venture Studio), Alchemist Accelerator (Class XXIX), and NetApp Excellerator. The foundational deterministic NLP work behind Indellia traces back to NEC Labs research on product-feedback-specific language models.
Featured in
Press.
TechCrunch covered Indellia as part of the Alchemist Accelerator XXIX cohort. CMSWire covered Indellia in an article on aligning voice-of-customer initiatives with real consumer needs.
Get in touch
Talk to us.
Call 844-Indellia (463-3554), or use the contact form at indellia.com/contact. Sales, support, and media inquiries all come in through that page.
Get started
Try the platform.
Start the free trial, or book a walkthrough with someone from our team.