AI Review Response Generator.
Paste a review. Get a draft response tuned for your brand voice and the retailer's norms. Works on positive, negative, and neutral reviews.
The short answer
An AI review response generator drafts replies to customer reviews based on the review content, the reviewer's apparent intent, and the brand's tone guidelines. Indellia's tool supports three response modes — acknowledge, resolve, and thank — and calibrates tone for Amazon, Walmart, Bazaarvoice, or Trustpilot. The output is always a human-reviewed draft, not an auto-posted reply.
Draft a response.
Paste the review text, pick a brand voice, and choose a response type. The draft opens in the same window.
Drafts, not auto-posts.
Review response is a volume problem. A brand with 20 active SKUs on Amazon and Walmart typically accumulates 60–150 new reviews a week. Response rates on most brand pages hover around 15–25% because writing each reply from scratch is a 3–5 minute task no one has time for.
Tone calibration. The tool matches three brand voices — friendly, professional, technical — and adjusts diction, hedge words, and closing register accordingly. A friendly voice says "really appreciate the feedback"; a technical voice says "noted, and here's the context."
Response type. Three response modes. Acknowledge recognizes the review without committing to action — best for neutral or low-specificity feedback. Resolve offers a concrete path forward — a support link, a replacement, or a firmware note — best for actionable negative reviews. Thank expresses specific appreciation — best for detailed positive reviews.
Retailer-aware phrasing. Amazon's Terms of Service prohibit external links in responses; Bazaarvoice-powered retailer pages are more permissive. The tool respects platform-specific constraints. For method detail, see how to respond to negative reviews.
Four steps, any review.
Paste the review.
Copy the full review text, including the star rating context if you have it. The tool reads for sentiment, specific grievances or praise, and apparent reviewer intent.
Pick a brand voice.
Friendly, professional, or technical. The full Indellia platform learns your specific brand voice from a sample of past responses; the free tool uses three pre-calibrated voice models.
Choose a response type.
Acknowledge, resolve, or thank. The tool applies the right framing for the chosen mode and cross-checks against the review's sentiment to catch mismatches (e.g., a "thank" response to a clearly angry review is flagged).
You get a draft to edit.
The tool returns a draft with tone notes and 2–3 alternate phrasings for the critical sentences. You edit before posting. No automatic publishing.
Before and after.
A trimmed preview of the response-drafting panel. See the full sample report.
"App disconnects every few days and I have to re-pair the soundbar. Otherwise great."
"Thanks for the detailed note on the SonicPro X7. The re-pairing behavior you're seeing is usually resolved in firmware 2.4 — you should see an update prompt in the app. If it continues after updating, our support team is ready at [email protected] and can ship a replacement module if needed."
When to use the full Indellia platform.
The free tool handles one review at a time. That works for a manual response workflow — a team lead drafting replies to the day's most important reviews.
The Indellia Response Agent (Beta) handles the volume side: it drafts replies for every new review in your connected retailer accounts, learns your specific brand voice from past responses, and presents a queue with pre-filled drafts that a human approves, edits, or skips. Coverage typically moves from 20% to 80% in the first month.
The platform also ties review responses back to SKU-level feedback intelligence — so when a specific theme emerges (say, "app pairing"), the queue surfaces all affected reviews together with a consistent response approach. See transparent pricing.
Frequently asked questions
What is an AI review response generator?
An AI review response generator drafts replies to customer reviews based on the review content, apparent reviewer intent, and your brand tone. The output is a draft — a human reviews, edits, and posts. Indellia's tool supports three response modes (acknowledge, resolve, thank) and three brand voices (friendly, professional, technical).
How do I respond to negative reviews without making things worse?
Acknowledge the specific issue, avoid blame (of customer or of retailer), and offer a concrete next step — a support contact, a firmware update, or a replacement. Don't promise compensation in public responses. Keep responses under 80 words. See how to respond to negative reviews for templates and process.
Does Amazon allow AI-drafted responses?
Amazon permits seller and brand responses on product listings; there's no policy distinguishing human-written from AI-drafted responses as long as the content complies with Amazon's guidelines (no external links, no promotional content, no personally identifying detail). The tool respects these constraints by default. Always review before posting.
Can the tool match our specific brand voice?
The free tool uses three pre-calibrated voice models. The full Indellia Response Agent (Beta) learns your specific brand voice from a sample of past responses — typically 20–30 examples are enough to produce drafts indistinguishable from your team's output. Voice calibration is tunable over time as new responses are approved.
Will the tool auto-post responses?
No. The free tool returns a draft only. The Indellia Response Agent (Beta) maintains a human-in-the-loop queue — drafts are pre-filled, a reviewer approves or edits, and only then is the response posted. Auto-post functionality is not available in Phase 1.
How do you handle platform-specific response norms?
Different platforms have different conventions. Amazon prohibits external links. Bazaarvoice-powered retailer pages allow links to support docs. Trustpilot responses are typically longer and more personal. The tool adjusts sentence length, link usage, and closing register by platform. Retailer selection is a setting on the full platform; on the free tool, "Amazon" is the default.
Have a specific question?
Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.
Coverage goes from 20% to 80% in the first month.
Draft-and-approve workflow with brand-voice calibration, retailer-aware phrasing, and SKU-level theme linking.