Indellia is voice of customer software for manufacturers and brands selling through retail and DTC channels. Native ingestion from 20+ retail review channels. SKU-level linking across them.
The short answer
Voice of customer (VoC) software collects, analyzes, and acts on customer feedback across every channel a brand operates — reviews, support tickets, returns, surveys, social. Indellia is voice of customer software purpose-built for consumer brands: native ingestion from Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Bazaarvoice, plus help-desk and returns data, with named AI agents that link feedback to specific SKUs and surface what matters.
Voice of customer software has been around since the early 2000s — survey platforms, then NPS dashboards, then social listening, then text analytics. The category has matured into something more specific: a system that ingests every form of customer feedback (structured surveys, unstructured reviews, support tickets, return reasons, recorded calls), normalizes it, and turns it into decisions teams actually make.
Three things separate modern VoC software from the previous generation:
Direct connectors to Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Home Depot, and Bazaarvoice-powered retailer pages. Maintained by Indellia, not by a generic ingestion partner. This is the part competitors take 6–12 months to replicate.
The SKU Agent resolves Amazon ASINs, Walmart Item IDs, Best Buy SKUs, and your internal Model#s into one product view. No competitor offers this natively for consumer brands. See SKU-level feedback intelligence.
Theme Agent, Anomaly Agent, SKU Agent, indelliaGPT™ , Defect Agent (Beta), Response Agent (Beta), and the Indellia MCP Server. Each agent does one job well; together they replace seven separate tools.
$495/month SME, $1,995/month Mid-Market. Unlimited users. Unmetered data. No per-record fees. No "contact sales for pricing" on the marketing page.
Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Home Depot, Bazaarvoice-powered retailer pages.
Zendesk, Intercom, Freshdesk, Gorgias, Gladly, Kustomer, Front.
Loop Returns, Narvar, AfterShip.
Typeform, SurveyMonkey, Qualtrics (read-only). Grain, Gong, Twilio. Snowflake. Shopify. Segment.
If you're evaluating VoC software, these are also worth a look:
Indellia's edge is retail review depth and SKU-level linking. If you're a SaaS company with primarily support-ticket feedback, no retail SKUs, and a data team that wants raw access to a feedback warehouse, Enterpret is probably the better fit. Indellia would still work — but you'd be paying for retail-channel coverage you don't use.
The right test: do you sell a physical product through retail or DTC channels? If yes, Indellia is built for you. If no, look at the alternatives above.
Voice of customer (VoC) software is a system that collects, analyzes, and acts on customer feedback across every channel a brand operates — reviews, support tickets, surveys, returns, calls, social. The category emerged from survey platforms in the 2000s and has matured into systems that ingest unstructured feedback, normalize it, and feed decisions in product, CX, QA, and insights teams.
Three things: native retail-channel ingestion (Amazon, Walmart, Best Buy, Costco, Lowe's, Target, and Bazaarvoice connectors built and maintained in-house), SKU-level linking across those channels, and an agentic architecture (Theme Agent, Anomaly Agent, SKU Agent, indelliaGPT™ , Defect Agent Beta, Response Agent Beta, and the Indellia MCP Server). Pricing is also flat and unmetered — $495 or $1,995 per month.
No — Indellia is built for consumer brands selling through retail and DTC channels. SaaS companies with primarily support-ticket feedback are better served by Enterpret or Chattermill. We're explicit about this on the comparison pages because category fit matters more than feature coverage.
No — Indellia ingests from Typeform, SurveyMonkey, and Qualtrics in read-only mode. Your survey platform stays where it is for designed-instrument data collection; Indellia adds the unstructured-feedback corpus around it (reviews, tickets, returns, calls). Many customers run Qualtrics for designed surveys and Indellia for everything else.
Yes — but only if it does two things well: surface a rising issue early enough that you can ship a fix or a Known Issue note before the issue compounds into ticket volume; and apply one taxonomy across tickets and reviews so escalations go to the right team. Indellia's Anomaly Agent + Theme Agent combination is built for this. See the CX use case for the workflow.
Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.
$495/mo SME · $1,995/mo Mid-Market. Free trial available. Connect your channels and Indellia begins ingesting on your live products.