Indellia is a voice of customer platform — ingestion, analysis, activation, and APIs — purpose-built for consumer brands. The Indellia MCP Server makes the corpus queryable from Claude, ChatGPT, and Cursor.
The short answer
A voice of customer platform combines four things: ingestion (collecting feedback from every channel), analysis (turning it into themes, sentiment, and signal), activation (alerts, drafts, and downstream actions), and APIs (programmatic access for engineering and BI teams). Indellia is a voice of customer platform built for consumer brands, with the Indellia MCP Server as the API surface — making feedback queryable from Claude, ChatGPT, and Cursor.
A platform is more than a dashboard. It's a system other systems can rely on.
For voice of customer specifically, the four layers that matter:
Direct, maintained connectors — not Zapier or generic webhook ingestion. The retail-channel depth is unique in the competitive set. New sources (Salesforce, Jira, BigQuery) are evaluated quarterly based on customer demand.
Indellia's foundational models trace back to NEC Labs research on product feedback NLP — not generic customer-support text, not adapted from a chatbot. The theme clustering and sentiment scoring are built for this domain. See deterministic AI.
Anomaly alerts route per-team. The Response Agent (Beta) drafts and queues replies for human approval. Daily digests are configurable per executive. Activation isn't an afterthought — it's where the platform pays back its license cost.
Model Context Protocol server exposes feedback intelligence to Claude, ChatGPT, and Cursor. Read-only by default; write actions require explicit scope. See MCP for voice of customer.
Amazon, Walmart, Best Buy, Costco, Lowe's, Target, Home Depot, Bazaarvoice-powered retailer pages.
Zendesk, Intercom, Freshdesk, Gorgias, Gladly, Kustomer, Front.
Loop, Narvar, AfterShip. Typeform, SurveyMonkey, Qualtrics. Grain, Gong, Twilio.
Snowflake (read + Mid-Market pushback). Shopify. Segment.
Indellia is a feedback intelligence platform — it ingests from your survey tools (Typeform, SurveyMonkey, Qualtrics) but doesn't run the surveys for you. If your primary need is a survey-design platform with a built-in respondent panel, Qualtrics or SurveyMonkey direct will serve you better. Indellia sits on top of those, plus everything else.
Voice of customer software is the broader category. A voice of customer platform implies four layers — ingestion, analysis, activation, and APIs — that other systems can rely on. Indellia is both: it's voice of customer software at the marketing-category level and a voice of customer platform at the architecture level. The MCP Server is the strongest signal of platform-grade access.
Yes — the Indellia MCP Server is the primary API surface. It exposes feedback intelligence to any Model Context Protocol client (Claude Desktop, ChatGPT, Cursor, and any other MCP-compatible tool). REST endpoints for specific operations are available on request for Mid-Market customers; the MCP route covers most use cases natively.
Mid-Market plan includes Snowflake pushback — Indellia writes themes, sentiment scores, and per-record analysis back to your Snowflake account on a schedule you set. CSV export is available on both tiers for one-off pulls.
Yes — the MCP Server is the layer underneath the AI tools your team uses. A PM in Cursor or a CX lead in Claude Desktop queries Indellia naturally; the MCP plumbing is invisible. Setup is one-time per workspace. See the MCP for voice of customer guide.
Activation is more than notifications. Anomaly alerts route to specific Slack channels with the underlying verbatims attached. The Response Agent (Beta) drafts replies for human approval. Daily digests are personalized per user. Snowflake pushback feeds your downstream BI. The activation layer is what differentiates a platform from a dashboard.
Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.
$495/mo SME · $1,995/mo Mid-Market. Free trial available. Connect channels and the Indellia MCP Server is queryable within hours.