About Indellia

Our Founders

Ruby Singh, Co-founder & CFO

Ruby Singh brings extensive expertise in finance, strategy, and technology innovation to Indellia. Prior to co-founding Indellia, Ruby played a pivotal role as CFO and co-founder of Nextopia, a leader in AI-powered e-commerce product discovery that successfully exited through acquisition. Her accomplished career includes senior strategic roles at TD Bank, Barrick Gold, and Deloitte & Touche, demonstrating her strength in financial leadership and strategic growth. Beyond her corporate pursuits, Ruby is deeply committed to social impact, having served on the board of IREAD, a non-profit focused on enhancing education in rural communities.

Sanjay Arora, Co-founder & CEO

Sanjay Arora is an innovator and seasoned entrepreneur dedicated to leveraging AI to solve real-world business challenges. A patented inventor, Sanjay previously founded Nextopia, significantly impacting e-commerce product discovery, and Million Short, which garnered widespread acclaim from Wired, The New York Times, and others. At Indellia, Sanjay combines his profound AI expertise with entrepreneurial acumen, earning recognition and investment from prestigious entities including the Alchemist Accelerator, NEC, Panasonic, and Energizer. Sanjay’s vision drives Indellia’s commitment to transforming customer feedback into strategic insights.

Indellia in Action

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