AI visibility, at SKU level
Shoppers now ask an assistant before they ask a search engine. These five reports tell you whether yours gets recommended, and whether what the assistant says about it is actually true.
The short answer
AI visibility is whether AI assistants recommend your products and describe them accurately. Indellia measures both, per SKU rather than per brand, across ChatGPT, Perplexity and Gemini. The accuracy half is checked against your own customer reviews, which is the part a dedicated visibility tool cannot do because it has no review corpus to check against.
What does each report tell you?
Each runs per product, on demand, from inside the platform. Start with whichever question you have.
Is what the AI says about your product actually true?
Fact-check what assistants claim against what your reviewers actually said. Scored 0–100, with every contradiction evidenced.
Are you recommended?Which of your products do AI assistants recommend?
Brand-neutral buying questions asked of ChatGPT, Perplexity and Gemini, measured per SKU, naming who is cited instead.
Where the answers come fromWhere are the assistants getting their answers?
The share of cited sources that are yours, and the sites you are missing from. A targeting list rather than a score.
Do the images survive a phone?Do your product images survive a phone screen?
AI vision scores every product image for legibility at thumbnail size, with a creative brief for the ones that fail.
Free hygiene checkDoes your site tell AI agents what to read?
Whether your site tells AI agents which products and facts to use. Graded Missing, Generic or Named.
Why would a VoC platform do this?
Because four of these five reports are table stakes. Any tool can ask an assistant a question and count who gets cited, and several well-funded ones do exactly that.
The fifth is different. Answer Accuracy checks what the assistant claims against what your own reviewers said about that product. That needs a review corpus tied to the SKU — which is what Indellia already is. A dedicated visibility tool has nothing to check against.
So the honest framing: other tools tell you whether the AI mentions you. Indellia tells you whether what it says is true, and shows you the customer words that prove it.
In practiceHow would a merchandiser use these together?
Are we recommended?
Run Prompt Visibility across your hero SKUs.
If not, where is the answer coming from?
Citation Footprint names the sources, which becomes the target list.
Is what it says right?
Answer Accuracy against your reviews. Fix the product detail page where it is not.
Do the images hold up?
Image Readiness before a seasonal push.
One-time hygiene
Agent Readiness for the web team. Free.
Reports run on demand from inside the platform. See the pricing page for what each tier includes.
Frequently asked questions
What is AI visibility for a consumer brand?
Whether AI assistants recommend your products when a shopper asks them a buying question, and whether what they say about those products is accurate. Both matter, and most tools in this space only measure the first.
How is this different from an AI visibility tool?
Dedicated tools ask the assistants questions and count who gets cited. Indellia does that too, and then checks the assistant's claims against what your own reviewers actually said. That second step needs a review corpus tied to the SKU, which is what Indellia already is.
Does it work at SKU level?
Yes, and that is the point. Every report runs per product rather than per brand, so the answer is “this model is invisible and that one is recommended” rather than a single score for the company.
Which assistants does it check?
ChatGPT, Perplexity and Gemini.
Do I need to be an Indellia customer?
Agent Readiness is free and checks any site. The rest run inside the platform against your connected retail channels. See the pricing page.
Have a specific question?
Indellia's AI agents answer with citations from real customer feedback across Amazon, Walmart, Best Buy, and 20+ retail channels.
See it on your own SKUs.
Book a demo and we will run these against products you actually sell, or start the free trial and connect a retail channel.